The best work comes from caring.

I’m Steve Yaffe, a creative director who has spent 25+ years making brand, campaign and digital work, often as the person still on the account after the ground has shifted twice.

I’ve been a long-term creative lead on Volkswagen, Welch’s, Bank of America, OnStar and now Yamaha WaveRunners and Boats. I helped win Truth Initiative, and helped turn Welch’s into an agency-of-record relationship by doing the kind of thoughtful digital work a client wants to do on every channel.

I lead from the work. When the path isn’t clear, I’m the one sketching the first version so the team has something to push against. I’m at my best with a small, sharp team of art directors, designers, writers and developers, making something a client is proud to put their name on. Along the way I’ve mentored designers from junior to ACD, promoted a lot of them, and helped them find their path.

Outside of work I produce music and run tabletop RPG campaigns, which mostly means I spend my nights making things and herding creative people. Kinda like my days, actually.